Terms Of Service

Last updated on 01 Fab 2026

UNIFIED LEGAL TERMS & POLICIES

Effective Date: February 01, 2026 Company: SWEPETY LTD (United Kingdom) Contact: support@swepety.com

TABLE OF CONTENTS

  • Terms of Service (For use of our Platform & Services)

  • Privacy Policy (How we handle data)

  • Cookie Policy (Tracking usage)

  • Imprint / Legal Notice (Company Ownership)

PART 1: TERMS OF SERVICE

1. Introduction

These Terms of Service ("Terms") constitute a legally binding agreement between you and SWEPETY LTD ("we," "us," or "our"). These Terms govern your access to and use of our website, digital marketing services, lead generation automation, and real estate website solutions (collectively, the "Services").

By accessing, registering for, or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, you must strictly prohibit your use of the Services.

Target Audience & Jurisdiction: Our Services are designed for and directed towards Real Estate Agents, Brokers, and Teams operating globally. While we are a UK-registered entity, our operational focus serves the international real estate market. You access our Services on your own initiative and are solely responsible for compliance with all local, regional, and national laws applicable to your specific jurisdiction.

2. Use of Services

You agree to use our Services solely for lawful business purposes related to real estate marketing, client relationship management, and transaction facilitation. You represent and warrant that all information you provide is accurate and current.

Account Security: You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized access.

Prohibited Acts: You agree not to:

  • Misuse our integrated "AI Features" to generate content that is illegal, defamatory, discriminatory, or violates international fair housing or anti-discrimination laws.

  • Use our lead generation tools to harvest data or "scrape" listings in violation of third-party terms.

  • Impersonate another broker or misrepresent your affiliation with a brokerage, Multiple Listing Service (MLS), or regional property board.

3. AI & Automation Tools

Our Services integrate advanced artificial intelligence and automation tools from various third-party providers (including, but not limited to, voice AI, prompt engineering, workflow automation engines, and generative text models).

  • No Guarantee of Accuracy (Hallucinations): AI models may occasionally generate incorrect information ("hallucinations"). You acknowledge that you are the final editor and publisher of all content. You are responsible for reviewing all AI-generated property descriptions, blog posts, and client communications for accuracy before publication.

  • Voice/Call Recording Compliance: If you utilize our voice AI features for automated calling or virtual receptionists, you assume full liability for complying with all applicable telemarketing, spam, and wiretapping laws in your operating region (e.g., the TCPA in the US, CASL in Canada, GDPR in Europe, or equivalent local regulations).

  • Consent Requirements: You are responsible for ensuring that necessary consents (e.g., "This call may be recorded") are obtained from call recipients in jurisdictions that require two-party or all-party consent.

4. Real Estate Data & Syndication

If you utilize our integrated listing widgets, Internet Data Exchange (IDX) solutions, or similar real estate data feeds to display property listings:

  • License Validation: You confirm you are a licensed real estate professional in good standing within your respective jurisdiction.

  • Board/MLS Compliance: You agree to abide by the specific display rules, compliance policies, and data use restrictions of your local MLS, Real Estate Board, or equivalent governing body. You act as the primary "Participant" for data access; we act solely as your technology provider.

  • Data Accuracy: We are not responsible for the accuracy, timeliness, or availability of real estate data feeds provided via third-party vendors or listing portals.

5. Limitation of Liability

To the maximum extent permitted by applicable law, SWEPETY LTD shall not be liable for any indirect, incidental, special, consequential, or punitive damages. This includes, but is not limited to:

  • Loss of profits, commissions, or sales.

  • Loss of data, leads, or goodwill.

  • Service interruptions caused by third-party tools (e.g., website builder outages, portal API changes, e-signature platform errors).

Our total liability for any claim arising out of or relating to these Terms or our Services shall not exceed the amount you paid us for the Service in the twelve (12) months preceding the claim.

PART 2: PRIVACY POLICY

1. Information We Collect

We collect information to provide and improve our global real estate marketing and automation services.

  • Account Data (You): Information related to your subscription, including your name, email, phone number, brokerage affiliation, real estate license ID, and billing details.

  • Lead Data (Your Clients): Personal information about your clients (homebuyers/sellers/renters) that you input into our system or that is captured via our lead generation forms (e.g., name, budget, property preferences). We process this data strictly on your behalf as a Data Processor.

  • Usage Data: Technical information such as your IP address, browser type, device information, and interactions with our ads or dashboard.

2. How We Use Your Data

We use the collected data for the following specific purposes:

  • Service Delivery: To host and render your real estate website, process incoming leads, and execute automated workflows through our chosen infrastructure providers.

  • AI Processing: To generate marketing copy, property descriptions, or automated voice responses using our integrated AI partners based on the parameters you set.

  • Marketing & Analytics: To manage and optimize advertising campaigns on your behalf via various social media and search engine platforms, and to analyze campaign performance.

  • Compliance: To ensure valid license status for property feeds and prevent fraudulent use of our platform.

3. Third-Party Data Processors (Our Tech Stack)

We utilize a flexible suite of trusted third-party providers to operate our business and deliver custom solutions to our clients. By using our Services, you acknowledge and consent to data processing by vendors in the following categories:

  • Core Infrastructure & Hosting: Website builders, server hosting platforms, database managers, and workflow automation engines used to sync your leads.

  • Real Estate & Data Feeds: Listing syndication tools, IDX providers, and major real estate portals that process search queries.

  • Artificial Intelligence (AI): Third-party text generators, chatbots, email drafters, and voice agents. Data sent here is used to generate responses and is generally not used to train public models unless explicitly stated by the provider.

  • Digital Marketing & Ads: Social media advertising platforms and search engine marketing (SEM) tools used for retargeting, lead-generation ads, and tracking visitor behavior.

4. International Data Transfers

  • Data Controller: SWEPETY LTD serves as the Data Controller for your account information.

  • Cross-Border Transfer: We are a company based in the United Kingdom, serving a global client base. Our technology stack utilizes servers located in multiple international jurisdictions (primarily North America and Europe).

  • Safeguards: We ensure your data is protected during international transfers by complying with the UK GDPR. We rely on adequacy decisions, Standard Contractual Clauses (SCCs), and equivalent international data protection frameworks to legitimize data flows across borders.

5. Your Rights (Global Data Protection)

Depending on your location, you have specific rights regarding your personal data under applicable laws (e.g., GDPR in Europe/UK, CCPA/CPRA in California, PIPEDA in Canada, LGPD in Brazil, etc.):

  • Access & Deletion: You have the right to access, rectify, or erase your personal data ("Right to be Forgotten"). You also have the right to restrict processing and data portability.

  • Right to Know & Opt-Out: You have the right to know what categories of personal information we collect and the specific "Right to Delete" your information. We do not sell your personal data to third parties for monetary value.

  • Accuracy: You have the right to challenge the accuracy and completeness of your personal information held by us.

To exercise any of these rights, please contact our Data Protection Officer at: support@swepety.com.

PART 3: COOKIE POLICY

1. Cookies We Use

We use cookies and similar tracking technologies to ensure our hosted websites function correctly and to analyze marketing performance globally.

  • Strictly Necessary Cookies: Essential for you to navigate the website and use its features, such as accessing secure areas of the dashboard. These are provided primarily by our core hosting platforms.

  • Performance & Analytics Cookies: Allow us to count visits and traffic sources via our chosen analytics providers so we can measure and improve site performance.

  • Advertising & Targeting Cookies: May be set through our site by our advertising partners and social media platforms to build a profile of your interests and show you relevant ads on other sites.

2. Managing Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by adjusting your browser settings. Please note that if you choose to reject cookies, you may still use our website, though your access to some functionality and secure areas may be restricted or less functional.

PART 4: IMPRINT (LEGAL NOTICE)

Required under UK Companies Act 2006 and E-Commerce Regulations

  • Company Name: SWEPETY LTD

  • Registered Office Address: 20 Wenlock Road, London, N1 7GU, England

  • Company Registration: Registered in England and Wales | Company Number: 16963697

  • Contact Email: support@swepety.com

  • Website: www.swepety.com

  • Online Dispute Resolution (ODR): The European Commission provides a platform for Online Dispute Resolution (ODR) at https://ec.europa.eu/consumers/odr/. We are not obligated to and do not participate in dispute settlement proceedings before a consumer arbitration board.