Good conversations start with clarity. Here’s how information fits into our website and the AI systems we build.
The people behind the data.
This policy covers information handled by Swepety Ltd when you visit this website, contact us, book a call, or work with us on a custom AI system.
For a customer’s AI implementation, the project agreement defines the business’s instructions and our responsibilities. If you are contacting a business that uses a Swepety system, its privacy notice also explains how it uses your information.
A question about a particular conversation? Contact the business you spoke with, or email privacy@swepety.com so we can help identify the right point of contact.
What comes into the conversation.
The information involved depends on how you interact with us and what your system is built to do.
Enquiries & conversations
Your name, contact details, company, and the information you share when asking a question or discussing a project.
Lead & customer records
Contact details, qualification answers, support requests, and follow-up preferences used in an agreed customer workflow.
Appointments & bookings
Booking details and conversation history from the systems we build and run.
Website activity
Technical and usage information, such as browser and device details, pages visited, and interactions with the website.
A purpose for every step.
We use information to respond to enquiries, plan and deliver agreed work, support your systems, and understand how this website is used.
- Lead capture: collect inquiries, understand the request, and route it.
- Customer service: answer questions using the business information supplied.
- Sales & bookings: support conversations and coordinate the next step.
- Follow-up: use the agreed context, timing, and contact preferences.
For each implementation, the business purposes, data requirements, permissions, and responsibilities are considered during scoping.
We do not sell your personal information. We do not use your business data to train models for other customers.
Where the workflow connects.
Delivering a custom system may involve hosting, AI, messaging, CRM, and calendar providers. The providers and data flows depend on the tools included in your project.
Our website uses Google Analytics for visit and interaction measurement. Our booking link opens Cal.com, where you can choose a time and provide booking details. Read Google’s privacy notice and Cal.com’s privacy notice for details about their services.
Providers may process information in different countries. Ask us for the providers, locations, and applicable data-transfer arrangements relevant to your implementation.
We may also disclose information when required by law, or where necessary to protect our rights, property, or the safety of others.
Keep what’s needed. Plan what’s next.
Retention depends on why information is held: handling your enquiry, delivering and supporting an agreed service, meeting recordkeeping obligations, or resolving a dispute.
Retention, export, and deletion arrangements for customer workflows belong in the project agreement and the relevant provider settings. Contact us to ask about your information or request deletion.
Security controls depend on the implementation. Our security approach explains the access, provider, and human handoff considerations covered during scoping.
Your information. Your decisions.
Depending on the law that applies, you may have rights to access, correct, delete, or receive a copy of your personal information, and to restrict or object to certain uses.
- Where processing relies on consent, you can withdraw it.
- You can object to use of your information for direct marketing. Contact us or use the opt-out included in a message.
- For a customer’s workflow, the business you contacted may need to handle your request.
Email privacy@swepety.com with your request. We may need information to verify your identity and locate the relevant records.
You may also raise a concern with the relevant data protection authority. In the UK, this is the Information Commissioner’s Office.
The website, and how to reach us.
This website uses analytics to understand visits and interactions. Cookies and similar technologies may store or read information on your device. Your browser provides controls to review, block, or delete cookies; these settings can affect how websites work.
Questions about this policy can be sent to privacy@swepety.com.
Swepety Ltd
20 Wenlock Road, London N1 7GU, United Kingdom
Company No. 16963697
We may update this policy as the website or our services change. The date at the top shows the latest revision.